Phuket’s beaches and bustling markets often steal the spotlight, but tucked away in the southern hills is an experience that stays with you far longer than a day at the shore. Our family spent a morning at Hidden Forest Elephant Reserve, an ethical elephant sanctuary that offers visitors the chance to see rescued elephants roam freely in a peaceful forest setting.
This is not about rides, tricks, or staged photo ops, it’s about giving elephants their dignity back, and giving travellers the rare privilege of observing them just being elephants.
Why Ethical Elephant Sanctuaries Matter
Not all elephant tourism in Thailand is created equal. Many venues still promote riding, bathing, or performances all of which can cause stress and harm.
An ethical elephant sanctuary takes the opposite approach, focusing on:
Rescue and rehabilitation providing a safe home for elephants rescued from logging, street begging, or exploitative tourism. Freedom and choice allowing elephants to roam without chains or forced interactions. Education and awareness teaching visitors why ethical tourism matters.
By choosing an ethical elephant experience, you’re directly supporting better welfare standards and funding the food, medical care, and space these animals need to thrive.
Warm Welcome and Orientation
Our visit began with a short but insightful presentation about the elephants’ histories and the reserve’s mission. Staff explained the no riding, no bathing policy, and how every activity is designed around the elephants’ comfort, not human entertainment.
Meeting the Herd – On Their Terms
The first sight of the elephants was unforgettable. They emerged from the forest, moving slowly and calmly, ears swaying and trunks exploring the ground. We didn’t walk side by side with them or swim instead, we observed from just a few feet away, letting the elephants decide how close to come.
They eventually came close enough and we were allowed to feed them, carefully with bananas, which was an experience for us and a snack for them!

Lunch with a View
Later on we walked up the hill and the highlight was enjoying a fresh vegetarian buffet while the elephants grazed, wandered, and interacted with each other nearby. It felt like sharing a quiet moment in nature no rush, no pressure, just peaceful coexistence, the rolled in the river dug mud out of the banks and just looked happy!

What Makes Hidden Forest Stand Out
Small Group Sizes Fewer visitors mean less stress for the elephants and a more personal experience for you.
Ethical practices no riding, no chains, no gimmicks just respect for the animals.
Scenic Location Nestled in Phuket’s lush forest, the reserve is also home to birds and other wildlife.
How to Choose an Ethical Elephant Experience in Thailand
Check for Transparency A genuine ethical elephant sanctuary will share rescue stories and explain where their elephants came from. Avoid Unnatural Activities Riding, tricks, and “elephant painting” are all red flags.
Observe Their Space Look for open, natural enclosures instead of concrete pens.
Planning Your Visit to Hidden Forest
Location Southern Phuket, away from the main tourist hubs.
Duration – Half-day experiences with transfers from most Phuket hotels.
What to Bring – Comfortable clothing, sunscreen, and a camera (with respectful use). Best Time to Visit – Mornings offer cooler temperatures and calmer conditions.
Visiting an ethical elephant sanctuary is about supporting a shift in tourism where animals are treated with dignity and respect. Your ticket helps fund veterinary care, nutritious food, and safe habitats for the elephants and it encourages other travellers to make compassionate choices.
Standing just metres away from elephants living freely without chains or exploitation reminded us of the type of travel experiences worth seeking out and sharing.
If you’re heading to Phuket, make time for an ethical elephant experience. Not only will you leave with incredible memories, but you’ll also help protect these gentle giants for generations to come.
